Starting April, 2025, we will no longer be mailing the Vintages New Release Catalogue to our subscribers. The catalogue will continue to be available in the 250 LCBO stores that carry the Vintages New Release Collection and as a new digital flipbook version launching with the April 12 release on lcbo.com. The March 29 Vintages New Release Catalogue will be the last printed catalogue mailed to homes.
To promote alternative options for accessing the catalogue, we are encouraging customers to sign up for Vintages Latest emails. Each new release collection will be promoted with a link to the new digital catalogue.
Currently there are 150,000 subscribers to the Vintages Latest email. All subscribers will now have access to the digital version of the catalogue.
We will ensure relevant and high-volume stores receive optimal quantities of the printed catalogue should there be an increase in customer demand.
The Vintages New Release Catalogue remains an important and integral part of the Vintages customer experience and for those who discover and shop the collection at the LCBO. We remain committed to ensuring the Vintages New Release Collection is promoted across our channels including lcbo.com, Vintages Latest subscription, and our retail stores.
For more information about our Vintages Retail Programs and existing opportunities to increase product exposure, visit doingbusinesswithlcbo.com.
If you have any questions about the Vintages Release Catalogue, please contact the appropriate Category Manager.