As part of the continued modernization of the beverage alcohol sector, LCBO is preparing for a more open listings process that expands opportunities for suppliers to respond to product calls for the wholesale catalogue and becoming supplying sources. Developing a more open listing process for the wholesale sector enables suppliers to bring new products to the market in a timely manner, fosters competition, and helps to improve choice and convenience for Ontario consumers.
In preparation for this change, we will share a pre-recorded information session by May 20 so you can learn more about the product calls and key requirements for participating. In the meantime, here are some high-level details.
How will the product calls work?
• On June 1, 2026, LCBO will issue a product call for domestic products. This will replace the existing call for Ontario suppliers and will be expanded to include other Canadian suppliers. Product eligibility requirements apply and all suppliers must participate in LCBO’s Supplying Source Program to have their products listed. Suppliers can opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets, duty free). As a supplying source, you will be responsible for managing fulfillment and delivery of orders for customers or working with a third-party to do so.
• On June 29, 2026, LCBO will issue a product call for import products. Product eligibility requirements apply. Before making submissions to this call, Agents representing import products must be eligible and authorized to participate in LCBO’s Supplying Source Program. Authorized agents can have products listed and opt-in to one or more wholesale catalogues (grocery, convenience, hospitality licensees, LCBO Convenience Outlets, duty free).
Eligible products will be made available on the wholesale online ordering platform for these customers to purchase.
Stay tuned for the pre-recorded information session.