Earlier this year, the provincial government announced that a new wholesale pricing model would be developed and introduced in January 2026.
LCBO is taking the necessary steps to implement a new model that closely aligns with industry standard best practices and will streamline and simplify the current wholesale pricing model. It will become effective January 1, 2026, when LCBO becomes the exclusive wholesaler of beverage alcohol in Ontario.
Starting January 1, 2026, the wholesale price will be determined by a formula that adds taxes, mark-ups and fees to a supplier’s set quote. It will be calculated as landed cost + wholesale mark-up + COSD (if applicable) + container deposit + HST.
LCBO will be hosting a virtual meeting covering upcoming changes related to Future State Modernization and marketplace modernization this week. We encourage you to attend to learn more.
