On April 1, 2026, a new wholesale pricing model will be implemented as part of the provincial government’s commitment to a more open, equitable, and competitive beverage alcohol marketplace that benefits consumers and businesses.
What you should know about the wholesale pricing model
- Your purchase price will no longer depend on the LCBO retail price. Instead of getting a discount on the LCBO retail price (as you do today), your price will be determined by adding mark-ups to the alcohol supplier’s price.
- The model takes into account the unique role of LCOs and uniform retail pricing.
Updated pricing will be visible in wholesale.lcbo.com starting April 1.
Please reach out to your LCBO representative with any questions.
