Earlier this Spring, we re-aligned LCBO’s Retail Districts to ensure the most efficient retail support to the business.  I am now pleased to share some additional changes within our retail structure that will help us continue to improve our service levels to our retail teams, partners, and customers.

We have established a Region 5-Central North which will be led by Kendra Greenwood who has been promoted to Regional Director as a next step in her two-decade career with the LCBO. Region 5 will encompass District 1 – Dufferin/Peel, District 15 – Barrie, District 18 – York Region, District 29 – North York/Woodbridge, and District 30 – Markham/Scarborough North.

Additionally, District 21 will move from Western Region to Central South under the leadership of Chris Elliott.

We are also grateful to welcome a valued member back to Retail Operations. Karen Rossetti who will resume her role as Director, Store Operations & Support effective June 14th, 2021. With her wealth of knowledge of over 35 years and leading the team for nearly 17 years and spearheading countless initiatives and priorities for the business, we are a stronger group with Karen back on the team.

We appreciate that the alignment of LCBO Regions and Districts is important information for our valued Trade partners.  As of June 14, changes will be reflected on the contact information page found here.

Thank you for your continued support.

Take care,

  • Rafik Louli
  • Vice-President, Retail Operations