I am pleased to announce the following changes within the Merchandising team.

Stacee Roth has been appointed Director, European Wines and Destination Collection. Stacee has been an invaluable leader within the merchandising group and instrumental in shaping the organization’s spirits strategy. With her depth of knowledge, proven track record of building lasting partnerships and deep understanding of our business, she is clearly an asset to our team and will bring a great deal of experience and enthusiasm to the European Wines and Destination Collection portfolio. Category Managers Igor Ryjenkov, Paul Farrell, Courtney Dawson, and Greg MacDonald will report into Stacee.

Alanna Bailey has been promoted to Director, Spirits. Alanna is no stranger to the category, having spent time as both a product manager and category manager in Spirits, and we’re pleased to welcome her back. Over the years, Alanna has played a significant role in many of Merchandising’s transformative initiatives, including leading the in-store tasting program and as the Airmiles vendor relations lead. As Director of Merchandising Operations, she has spent the last two-and-a-half years growing her depth of knowledge of our merchandising processes across all categories, which will be extremely helpful as she moves into this new role. Acting Category Manager Ann Patel and Category Manager Peter Cloutier will report into Alanna, and we will be going to market to fill the Director of Merchandising Operations role.

These changes are effective February 1, 2021. I have every confidence these changes will further reflect our commitment to providing best-in-class and efficient merchandising support to the business and our partners.


Abhay Garg, Vice President, Merchandising