LCBO Trade Day & Elsie Awards Save the Date

We’re excited to announce that Trade Day and the Elsie Awards are going virtual this year!

Trade Day 2021 Wednesday | May 5th

Elsie Award Celebration Thursday | May 6th

Stay tuned for more details.

Latest Updates

General Updates

Registration now open: LCBO’s upcoming Quarterly Trade Update 12 May 2026 - NEW!

We invite Trade partners to register for our next Quarterly Trade Update on May 27.... Read More

Retail Updates

You're invited to the opening event for Store 417! 12 May 2026 - NEW!

For more details, please click the invitation below:... Read More

Promo Programs Updates

Premium Events Call for Proposals: Q4-FY26/27 12 May 2026 - NEW!

We are pleased to announce that we will be accepting premium consumer event proposals for Q4 - FY26/27, January, February, March 2027.... Read More