Dear Trade Partners,

Through Spirit of Sustainability, our social impact platform, the LCBO is committed to championing equity, diversity and inclusion and advocating for underrepresented communities across Ontario. We believe it is our responsibility to lead by example and take action, to help build communities where all individuals have access to the opportunities and care they need to thrive.

As part of our ongoing commitment to recognize our Good Partners, we want to highlight and celebrate those who are advancing diversity and inclusion within the beverage alcohol industry. We invite you to share stories and content that showcase your commitment to equitable representation for the opportunity to have your brands, products or people featured in upcoming campaigns and initiatives, and amplified on and across our social media channels.

From now until February 25,  please share this content with your Category Manager or Meg McClean, Sustainability Specialist. They are also available to answer any questions you have about this initiative or how you can participate.

In the coming months, we will continue to share updates on the great work we’re doing to advance equity, diversity and inclusion, and how you can be part of this journey. We’re excited to continue working with our valued trade partners, to catalyze positive change in the beverage alcohol industry and beyond.

Thank you in advance for your support and continued partnership.


Aaron Campbell                                                                    Abhay Garg

Chief of Staff & Vice President,                                               Vice President, Merchandising

Corporate Affairs, Strategy & Sustainability