Deadline extended until May 3 to purchase Trade Day & Elsies Tickets!

We have extended the opportunity to purchase tickets for LCBO’s 2023 Trade Day and Elsie Awards Ceremony until EOD tomorrow, Wednesday May 3.

Ticket purchases can be made HERE.

Latest Updates

General Updates

Registration now open: LCBO’s upcoming Quarterly Trade Update 12 May 2026 - NEW!

We invite Trade partners to register for our next Quarterly Trade Update on May 27.... Read More

Retail Updates

You're invited to the opening event for Store 417! 12 May 2026 - NEW!

For more details, please click the invitation below:... Read More

Promo Programs Updates

Premium Events Call for Proposals: Q4-FY26/27 12 May 2026 - NEW!

We are pleased to announce that we will be accepting premium consumer event proposals for Q4 - FY26/27, January, February, March 2027.... Read More