We recently shared during the LCBO/Aeroplan webinar that we will be expanding bonus point opportunities starting in promotional period 7.
New offers will include:
Combination offers – bonus points + LTOs or Value Add
Applications will be accepted for combination offers such as LTO or Value Add + Points. For example: $1.00 off + 25 bonus points*
*Total value must be within 20% savings value maximum threshold
New bonus promotions
Bundles – offer applied when customers buy 2 or more select bonus products OR buy pairs (2 of the same product)
Examples:
Build a bar – choose from a set selection of SKUs with a theme to ‘build your bar’ or by encouraging multiple purchases to receive points
Buy a brand pair – choose a matching red and white of a brand and receive additional points
Multi-buy - Buy 2 cans of an RTD SKU and receive additional points
Coupons – Bonus offer requires the customer to hand in a scannable coupon to redeem points on the purchase of the featured product.
Example: Include a coupon at a tasting event to encourage purchase
Flexible Start & End Dates for regular bonus offer
Example: Special bonus offers for one day sales or long weekend events
Please include any applications for these offers in the interim via the excel submission process or if already submitted reach out to your Merchandising partners for more information. These offers will be available soon via MPTS applications with an update on timeline to be provided shortly.
For more details on the LCBO’s partnership with Aeroplan please visit our Aeroplan page.