Application deadlines for periods 1–4 have been extended to allow agents and suppliers more time to align submissions with next year’s RTD innovation selections. This extension is for RTD program applications only. The new deadlines are:
• Periods 1 & 2:
o Agent application deadline: October 30, 2026
o Category approval deadline: November 13, 2026
• Periods 3 & 4:
o Agent application deadline: November 27, 2026
o Category approval deadline: December 11, 2026
IMPORTANT NOTE: Summer Refreshment Campaign
The Summer Refreshment Campaign is an opportunity to showcase new RTD and RTS innovation each Spring. As previously communicated, applications for this campaign align with the P3/P4 application deadline; however, this deadline has NOT been extended. Suppliers wishing to participate must submit their applications by October 17, 2026 as detailed below:
• Early Season Trade Package (in market during P1-P2): Apply via MPTS to FSI-B for P3 by October 17, 2026
• Peak Season Trade Package (in market during P3-P4): Apply via MPTS to FSI-B for P4 by October 17, 2026
Additional details about this opportunity can be found in the Promotional overview for P1-P4. https://www.doingbusinesswithlcbo.com/content/dam/dbwl/en/basepage/home/merchandising-marketing-programs/promotional-programs/LCBO_Fiscal28_PromotionalOverview_P01-P04_TRO.pdf
Please contact Lesley Morgan, Senior Category Manager RTD or Ashley Ennis, Product Manager RTD should you have any questions.