SAVE THE DATE: LCBO Trade Day and Elsie Awards

27 Jan 2022

We’re excited to share that our annual Trade Day conference and Elsie Award celebration will be held on May 3^rd, 2022. Details including format and agenda to follow!

Latest Updates

Promo Programs Updates

Updated FY26 Promotional Opportunities Document and Promotion Excel ... 23 Jun 2025 - NEW!

Please note that updated versions of the FY26 Promotional Opportunities Document and Promotion Excel Application Form have been posted to the Merchandising and ... Read More

Retail Updates

You're invited to the opening event for Store 793! 23 Jun 2025 - NEW!

For more details, please click the invitation below:... Read More

General Updates

LCBO at Cape Wine 2025 20 Jun 2025 - NEW!

The LCBO is sending representatives to Cape Wine 2025 from September 10-12, 2025.... Read More