We are pleased to announce that we will be accepting consumer event proposals for FY24/25 P11 – P13 + FY25/26 P1 – P3:

P11: Jan 5 - Feb 1, 2025

P12: Feb 2 - Mar 1, 2025

P13: Mar 2 - Mar 31, 2025


P1: Apr 1 – Apr 26​, 2025

P2: Apr 27 – May 24​, 2025

P3: May 25 – June 21, 2025

Our vision is to deliver remarkable experiences as the trusted destination for the world’s wines, beers, and spirits and we’re looking for unique, one-of-a-kind proposals that deliver on our vision.

If you have a compelling event proposal for the timeframe, please complete the attached Event Application form (1 application form per event proposal)

Successful proposals will include:

  1. Brands that are of interest to premium-wine consumers, vintages that are exceptional/highly rated, sought-after deluxe spirits, products that are rare and/or exclusive, large bottles or unique size formats.
  2. Brands that will attract a new event customer demonstrating a clear premiumization opportunity for the category.
  3. A passionate winery/distillery principal who enjoys engaging with customers 1:1 and is willing to come to the Ontario market for the event.
  4. Additional promotional support the supplier/agent can provide to ensure event success, including product donation for the event and/or financial contribution to ensure ticket prices remain competitive and attainable.

Proposals should be directed to events@lcbo.com by Friday May 3, 2024 with the Subject Line + attached application file labeled as: SUPPLIER NAME

If you have any questions regarding your application, please contact the appropriate Category Manager.

Successful applications will be notified by June 10th.

Thank you for your continued partnership in elevating our event program. We look forward to creating amazing experiences together!

Vintages Events Proposal Application Form