LCBO officially launches the Aeroplan loyalty program 

On November 16, 2021, the LCBO officially launched Aeroplan for LCBO customers and trade partners. 

Aeroplan Members will earn one Aeroplan point for every $4 spent at LCBO retail stores in addition to bonus points on promotional offers. Points can be redeemed for travel to more than 1,300 destinations across the globe, hotels, car rentals, merchandise, and LCBO Gift Cards, which will soon be available starting at just 1,000 Aeroplan points for a $10 LCBO Gift Card.  

In celebration of the launch, anyone who joins Aeroplan by November 28, 2021 will earn 250 bonus points on their first LCBO retail store purchase. New or existing members who spend $50 or more at a LCBO retail store by November 28, 2021 will earn double the points. 

The Aeroplan program offers a cost-effective way for our Trade Partners to engage customers. We received overwhelming interest and positive feedback on our P10 offers which become effective November 28, 2021. We encourage you to review promotional programs for future sales periods and consider incorporating Aeroplan points. For more information, please speak with your category representatives. 

Updates regarding expanded promotional tools such as bundled offers and bonus offer reporting will be shared in the near future. 

Learn more about LCBO’s Aeroplan program and join today.