This holiday season, bring your brand closer to consumers across Ontario while taking advantage of exclusive bundled savings. Submit your application for P8, P9, and/or P10 to participate in our bundled LCBO employee-led tasting program at 50 stores province-wide. This package includes one Saturday tasting during the period at each of the 50 participating locations. While preference will be given to locally produced and craft products, the opportunity is available to all agents and suppliers.

• Regular Price $16,250*

• Bundled Price $12,000*

• Save $4,250! More than 25% OFF.

Package includes:

• 50 tasting events

• LCBO employee demonstrators

• All required sampling supplies for the tasting

• Customized product education and training for the demonstration team

• Post-event reporting, including key performance indicators   such as sales results and conversion rates

• Tasting will be scheduled on a designated Saturday in the period, first come fist serve basis.

• Products used during the tasting will be invoiced at landed cost, along with the discounted tasting program fees, at the end of the period.

Submit your application here today!

Submission Deadline

 

Aug 14, 2026

P8 Applications

September 11, 2026

P9 applications

October 2, 2026

P10 Applications

 

*Successful applicants will be contacted by the second business day following the deadline

"Home for the Holidays" Package