One Spirit. One Mixer. Ice.
Today's consumers are increasingly seeking simple, convenient beverage alcohol experiences. While many shoppers are interested in exploring spirits, complex recipes and lengthy ingredient lists can be barriers to purchase.
The Effortless Cocktails tasting program addresses these challenges by showcasing refreshing, easy-to-make serves that consumers can confidently recreate at home. Featuring just one spirit, one mixer, and ice, this tasting format highlights the quality and versatility of the featured spirit while demonstrating a simple cocktail solution that requires minimal effort and no specialized cocktail knowledge.
By reducing complexity and increasing approachability, the program helps shoppers discover new products, builds purchase confidence, and supports conversion at shelf.
Pricing
Regular Price: $9,750 + applicable HST
Bundle Price: $7,650 + applicable HST
Local Ontario Product Bundle Price: $7,200 + applicable HST
Savings of up to $2,550 (more than 25% off regular pricing).
Package Includes
• 30 tasting events
• Fever-Tree mixer, ice, and required tasting supplies
• LCBO employee-led product demonstrations with dedicated product training
• Post-event reporting, including key performance indicators (KPIs) such as sales and conversion metrics
• Tastings scheduled on designated Saturdays during the selected period (subject to availability and allocated on a first-come, first-served basis)
• Products consumed during the tasting event will be invoiced at landed cost and billed alongside the discounted tasting program fee at the end of the period.
Participating Stores
10, 15, 25, 38, 40, 60, 83, 84, 156, 171, 214, 329, 346, 367, 385, 420, 532, 537, 542, 553, 555, 556, 569, 624, 629, 632, 639, 676, 703, 751
How to Apply
Applications should be submitted to this form.
Submission Deadlines
| Period | Submission Deadline | Period Start |
| P11 | November 6, 2026 | January 3, 2027 |
| P12 | December 4, 2026 | January 31, 2026 |
| P13 | January 4, 2026 | February 28, 2026 |
Effortless Cocktails In-store Tasting Bundle
