Our newly developed Product Branding Guidelines further strengthen our commitment in leading the highest standards in the beverage alcohol industry. They will ensure that products sold in our stores and online embrace diversity and inclusion and do not cause harm or offense to Ontario’s diverse communities regardless of gender, age, sex, race, class, religion, ethnicity, ability, language, sexual orientation, gender identity and political orientation. 

In order to maintain a business relationship as a Supplier, you must strive to meet our Product Branding Guidelines, fulfilling the applicable regulatory requirements for product labelling, composition, and advertising. 

You can view and download the LCBO’s Product Branding Guidelines in both English and French below. If you require the Guidelines in an additional language, please send a request to julia.oudeh@lcbo.com and we will do our best to accommodate. 


Product Branding Guidelines - English

Product Branding Guidelines - French