The Holiday campaign marks another prime season to engage consumers and drive sales of incredible holiday gifts from the LCBO. We are pleased to offer a new opportunity to promote discovery of our assortment of gift-worthy SKUs.
This is an MPTS Applied Promotional Program. Please apply through MPTS directly before the deadline.
What We’re Looking For
• New, unique and the current assortment of gift worthy SKUs.
• We are looking to highlight 60 SKUs across each various gifting themes, such as (but not limited to):
• For the Whisky Lover
• Luxe $100+
• Gifts Under $25
• Gifts Under $40
• Gifts Under $75
• Gifts for the Home Bartender (spirits)
• Placement in 750K printed copies of the LCBO Holiday Gift Guide distributed direct to home. A targeted approach to distribution will reach qualified consumers.
• Participating products will be featured on spreads with up to 10 SKUs
• Placement in the Holiday Gift Shop on lcbo.com
• LCBO will invest in a robust digital advertising campaign to drive traffic to LCBO.com and the Holiday Gift Shop where consumers can shop our full Holiday gift assortment.
• Post campaign digital analytics, including impressions and clicks, will be available upon request – 6 weeks after the campaign.
$10,000 per SKU