Late Summer Summary 


PERIOD 5 June 16 - August 12
PERIOD 6 August 13 - September 9

Seasonal Themes

Summer is the most highly anticipated season in Ontario. We all look forward to longer days in the sun, long weekends, patios, backyards, the great outdoors, and to memorable moments with family and friends. From special moments like weddings, and seeing loved-ones from near and far, to every-day moments like making the most of BBQ season, the LCBO is here to help you make the most of Summer. With the best selection of refreshment options and thoughtful gifts, all available in one-stop or one-click – we help customers create unforgettable summer moments.

In P5-6, we’ll celebrate the outdoors – the BBQ, the weekends, the cottage, and help customers discover simple and convenient solutions that they can purchase all in onestop.

Lead Categories: local wines, craft beers, Canadian spirits, locally made RTD


Occasions & Observances

  Core Sales Occasions Core Gifting Occasions Diversity, Inclusion,
 Belonging & Equity
 (DIBE) & Support 
 P5 Civic Holiday
 (Monday, August 7)
 Wedding Season Emancipation Day (August 1)
 Toronto Caribbean Festival
 P6 Labour Day
 (Monday, September 4)
 Wedding Season Toronto International Film Festival
  Spirit of
 Focus &

 Food & Drink
 Lab Integration
 RTD Promotion
 One-Day Online
 Double Points Event:
 Civic Holiday
 (Monday, August 7)


 P6  Lab Integration 
 Beer & Cider

 One-Day Online
 Double Points Event:
 Labour Day
 (Monday, September




Summer Gifting Program Continues (Gift Cards and Gift Packaging)


 Period 5Period 6
 Feature Fixture A Smart Cottage Buys
 Smart Cottage Buys   (Red/White/Rose)
 Feature Fixture B (New & Seasonal) Seasonal Rosé Wines Seasonal Rosé Wines
 Cocktail of the Month (EA 1) Vodka Tequila
 Entrance Table White Spirits White Spirits
 Mini Thematic A Gin Gifts for Summer Bourbon Gifts for BBQ
Mini Thematic B

 Fizz Gifts - Summer

 BBQ Reds - Host/ Hostess Gifts
 Front Nesting Table

 White Spirits

White Spirits

 Middle Nesting Table New World Wines

 European Wines
 Aeroplan Partnership

 Beer Block Pile (A) Beer Beer
 RTD Block Pile (B) RTD RTD
 Loyalty Block Pile (C) Spirits/Wines Spirits/Wines
 Mini Thematic C (EA 10) Local Beer for Summer Local Beer for Summer
 Block Pile D Activation Area White Spirits White Spirits
 Beer Excitement Zone A Beer Beer
 Beer Excitement Zone C Beer RTD
 Beer Excitement Zone D Beer Beer
 Spirits Cold Room
 Spirits Spirits
 Spirited Picks

 White Spirits

 White Spirits

 Front End Merchandiser 1 Brown Spirits Brown Spirits
 Front End Merchandiser 2 Wines Wines
 Front End Merchandiser 3 Brown Spirits

 Brown Spirits

 BCRTD Impulse Risers (1-4) RTD RTD
 Pop Up Shops BCRTD Summer 
 (Innovations and/or
 BCRTD Summer
 (Innovations and/or
 Enhanced Occasions Package BCRTD Summer
 (Innovations and/or
 BCRTD Summer
 (Innovations and/or


 Period 5Period 6
 End Aisle 1 (COTM) See info above.
 End Aisle 2 White Spirits White Spirits
 End Aisle 3 FL A: Seasonal Wines
 FL B: New Italian Wines
 FL A: Seasonal Wines
 FL B: New World Wines
 End Aisle 4 White Spirits White Spirits
 End Aisle 5 Wines Wines
 End Aisle 6 White Spirits White Spirits
 End Aisle 7 Beer Beer 
 End Aisle 8 RTD RTD
 End Aisle 9 Wines Wines
 End Aisle 10 (MT C) Beer Beer
 End Aisle 11 White Spirits White Spirits
 End Aisle 12 RTD RTD
 End Aisle 13 Brown Spirits Brown Spirits
 End Aisle 14 Wines Wines
 End Aisle 15 White Spirits White Spirits
 End Aisle 16 RTD RTD
 End Aisle 17 Beer Beer
 End Aisle 18

 Brown Spirits

 Brown Spirits

 End Aisle 19 Beer Beer
 End Aisle 20 Beer Beer
 Vintages End Aisle (EA VL1)  Vintages Essentials on offer   (LTO/BAP) Vintages Essentials on offer   (LTO/BAP)
 Discovery End Aisle (EA W5) Greece East Asia (Sake focus)

Document Downloads

Seasonal Overview: Late Summer - FY 23/24

Click here to download